Survival of the independent wholesaler

INSTANCES WHERE THE WHOLESALER IS STILL NEEDED:

  • In foreign trade, the wholesaler has the experience and contact that an overseas firm cannot do without.
  • The wholesaler is still important where the producers are still small-scale producers.
  • The wholesaler is important where production is seasonal and irregular in quantity.
  • The small retailers who dominate the market do not have large finance to buy directly from the manufacturers. Hence wholesalers are still needed.

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