Safeguarding the consumer – Reasons for consumer protection
Reasons why consumers need protection
Unfair trading practices of business men such as misleading advertisements, exorbitant prices, poor quality of goods. Prices might be fixed artificially high either by one firm or by a group of firms acting together. Inferior and even dangerous ingredients and components might be used in production to keep costs down.
Misleading price reductions might be offered by the sellers.
Customers might not receive the correct weight or quantity of goods.
Advertisements might make false claims for goods. There are many products about which the consumers are not able to assess the claims made by advertisers.
Ignorance of consumers about products that could endanger their health.
Safeguarding the religious beliefs of consumers for example, Muslims do not eat pork however they might be consuming products containing gelatin without even knowing it.