Reasons why consumers need protection
- Unfair trading practices of business men such as misleading advertisements, exorbitant prices, poor quality of goods. Prices might be fixed artificially high either by one firm or by a group of firms acting together. Inferior and even dangerous ingredients and components might be used in production to keep costs down.
- Misleading price reductions might be offered by the sellers.
- Customers might not receive the correct weight or quantity of goods.
- Advertisements might make false claims for goods. There are many products about which the consumers are not able to assess the claims made by advertisers.
- Ignorance of consumers about products that could endanger their health.
- Safeguarding the religious beliefs of consumers for example, Muslims do not eat pork however they might be consuming products containing gelatin without even knowing it.
- Ignorance of consumers of their rights.