|8.1 The role of advertising||Purposes, benefits, social aspects and dangers.
Types: informative, persuasive, collective (generic) and competitive.
|8.2 Media||Advertising media: advantages and disadvantages of main forms; factors affecting choice of medium.|
|8.3 Methods of appeal||Devices and methods of appeal e.g. music, colour, famous people, emotions.|
|8.4 Sales promotion||Distinction between advertising and sales promotion.
Methods of promotion e.g. point of sale, offers, sponsorship.
|8.5 Trends in advertising||E.g. digital billboards, Internet.|