8.1 The role of advertising Purposes, benefits, social aspects and dangers.
Types: informative, persuasive, collective (generic) and competitive.
8.2 Media Advertising media: advantages and disadvantages of main forms; factors affecting choice of medium.
8.3 Methods of appeal Devices and methods of appeal e.g. music, colour, famous people, emotions.
8.4 Sales promotion Distinction between advertising and sales promotion.
Methods of promotion e.g. point of sale, offers, sponsorship.
8.5 Trends in advertising E.g. digital billboards, Internet.